• ABOUT 12 FOR 12

    12 for 12 is an original docuseries that explores cool brands in Chicago and what makes them unique, successful and compelling. The show is a fun, 12-minute look inside the extrinsic and intrinsic qualities that make successful brands and better consumer products. It’s hosted by Adam Voss directed by Chuck Przybyl, and produced by Most Visual and Echelon Design, Inc. What originally started as an audio podcast focused on aspects of design (lighting, proxemics, scale, sound, social media, etc.) evolved in its second year into a video series that explores cool brands in Chicago and what makes them unique, successful and compelling—12 brands x 12 minute episodes.


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  • FEW Spirits in Evanston IL Evanston Has FEW Spirits
    FEW Spirits is located in Evanston, just north of Chicago IL. The town was the home of the The Woman’s Christian Temperance Union (WCTU) and a completely alcohol-free, or “dry” city, for nearly a century. In dire need of liquor laws that weren’t penned the same year as the invention of the Band-Aid, FEW Spirits overturned century-old prohibition … Continue reading "Evanston Has FEW Spirits"...
  • Art + Carpentry = Artpentry Art Plus Carpentry Equals Artpentry
    In this episode of 12 for 12 Adam spends some quality time at Artpentry with Floyd A. Davis IV to find out what makes his company so successful. The planet has gotten a whole lot smaller and, in many ways, now fits in the palm of our hands. The growth and adoption of new and emerging … Continue reading "Art Plus Carpentry Equals Artpentry"...
  • Threadless on 12 for 12 Threadless Makes Great Together
    As a multi-million dollar t-shirt company built on a multi-million member community of artists and designers, Threadless is more art curation club than retail giant. And while the brand was built on cool and unique tees, calling them a t-shirt company is a bit misleading. Threadless was born in the year 2000, from the minds … Continue reading "Threadless Makes Great Together"...
  • Reckless Records has three locations in Chicago, including this one in Wicker Park Reckless Keeps "Record" In the Record Store
    Music is powerful. It’s universal. It’s the only language on Earth that doesn’t require translation. It knows no border, race, color or creed; and it brings people closer together that any other form of media. From records to 8-track tapes,  compact disks (CDs), and MP3s to streaming sites, the way we listen to music—and the … Continue reading "Reckless Keeps “Record” In the Record Store"...
  • HeaderCAH Cards Against Humanity: So Absurd It's Brilliant
    Chicago-based Cards Against Humanity “is a party game for horrible people.” At least that’s what it says on the box. But below the lid is an absurd tsunami of topics touching on all things comedy and tragedy, philosophy and popular culture, integrity and vulgarity, semantics and anti-semitism, the English language and the English actor Daniel Radcliffe–all … Continue reading "Cards Against Humanity: So Absurd It’s Brilliant"...
  • GreenMill1212Header The Green Mill: Rhapsody in Green
    For nearly 110 years, Chicago has been home to one of the world’s oldest and greatest living shrines to jazz, the Green Mill. Located in Chicago’s historic Uptown neighborhood, it sits between the Aragon Ballroom, the Riviera and long shuttered Uptown Theatre—but stands apart from any other jazz club in the world. There is no … Continue reading "The Green Mill: Rhapsody in Green"...
  • SternPinball1212Header STERN PINBALL
    The Pinball Wizard Ever since I was a young boy I’ve played the silver ball. From Soho down to Brighton, I must have played them all. But I ain’t seen nothing like him in any amusement hall. The Who’s classic, Pinball Wizard, famously immortalized the love and lore of pinball long before my first quarter dropped in the … Continue reading "STERN PINBALL"...



12 for 12 is produced by echelon design, inc.